Classic Fireplaces & BBQ’s Geelong Pty Ltd was established in Geelong around 1975 and has undergone numerous fascade changes over the past forty years.
John and Jeanette Greene have owned and managed the business since 1999 and have set out to create an atmosphere of quality products and service second to none in Geelong. Geelong people need to shop and support local business, and to achieve this they want service and competitive pricing. Hence our slogan:
Quality Products and Service at a competitive cost.
John & Jeanette Greene Proprietors have over 40 years experience in the wood and gas heating industry. The staff at Classic offer free advice and quotations can be arranged to suit the customer in their own homes, if and when required. Installation of heaters can be arranged using local tradespersons.
As a Weber Specialist Dealer we carry a full compliment of Weber products which are in the forefront of barbecues in Australia. We service Geelong and environs, the Bellarine and Surf Coast areas. We also carry the range of Beefeater, Grandfire,Napoleon barbecues as well as smoker brands Primo, Hark. and Green Mountain grills which have been icons for many years and Classic are proud to be part of their specialist networks.
So please feel free to contact any of our personnel for your heating and barbecue requirements.
John & Jeanette Greene purchased the business in November 1999. The business was predominately a wood heating shop as a direct outlet in Geelong for Jindara Pty Ltd a division of the parent company Mecelec Pty Ltd, a sheetmetal manufacturing business in Hallam Victoria. John Greene was a Company director of Mecelec Pty Ltd and left the family run business in 1997 after being the manufacturing manager. Classic Fireplaces was only selling Jindara wood heaters and relevant wood heating accessories such as wood buckets, carriers, flue kits etc
Classic Fireplaces & BBQ’s Motto:
Quality of product, the right advice, and personalised service.
John & Jeanette decided to bring quality product to Geelong and surrounding districts so that our customers did not need to go to Melbourne.
An exhausting summer gathering many more products to sell in our new shop. John, Jeanette and one other full time employee managed the day to day business 6 days a week.
We gained Beefeater barbecues, a household Australian name in the barbecue industry and quickly became a specialist dealer with access to all their products. The business also sold outdoor furniture and various brands of imported barbecues.
After attending a heating and barbecue expo in the USA, John became an Australian Weber – Charcoal dealer and the business expanded rapidly. Being successful with the Weber product and also gaining the heating brand of Coonara, both the wood and gas the business grew steadily. At the end of our first year with Weber, we were one of only 5 Weber Specialist Dealers in Victoria and now with access to all products from the company from the humble Kettle, Weber Q and the Genesis and Summit ranges. To this day we are still a Weber Specialist Dealer and now the total in Victoria is approximately 26.
This year we extended the showroom layout to include Jetmaster, Heat n Glo, Rinnai and Archer, which were world leaders in gas heating technology. Heat N Glo is the largest gas heating business in the world and Classic Fireplaces & BBQ’s became one of their premium dealerships in Australia. John travelled overseas each year to the USA to keep the business up to date with the latest heating and outdoor products. The business grew significantly through the next few years and with extremely hard work, long hours and excellent customer service, the family business in Geelong was certainly on the map and growing steadily.
2003 ~ 2005
Classic Fireplaces & BBQ’s continued to grow, our son in law Damon Kennedy with a marketing degree joined the business as a sales consultant. Also employed was Mary Turek as a sales consultant, Mary added valuable skills as well as designing displays, computer skills and personal customer service.
This year was the highlight of 7 years of hard work for a small business when we won the Small Business Award as part of the prestigious Geelong Business Excellence Awards. Damon was responsible for the presentation of our business to the judges and all personnel at Classic were there to accept the nomination and were excited with our win. My father had passed away years before and I am sure as my mentor thru my business life he would have been proud of our achievement. The main thing he taught me was to be a man of your word, work hard and be honest in your dealings with customers and suppliers.
From that date Classic Fireplaces & BBQ’s came of age and became a medium retail business with a staff of 5 full time employees.
Classic Fireplaces & BBQ’s was awarded the “Coonara Heating” Outstanding Achievement Award with the criteria being Excellent product knowledge, Display and presentation of product. Personnel were fully trained in all their products. No regional business has ever won this award.
Classic Fireplaces & BBQ’s added gas and wood heating products to our showroom. We also had two delivery vehicles on the road fulfilling customer requirements and providing further customer service to our growing business.
2008 ~ 2009
2010 ~ 2012
Classic Fireplaces & BBQ’s achieved the National Dealer of the year award from Shamic Heating, manufacturers of Coonara wood and gas products along with Heatcharm, Settler and Arrow brands which are the market leaders in the industry.
Classic added more products and personnel grew to 5 full time staff and two part time. In 2014 we gained the Glen Dimplex exclusive dealership for Geelong, from the United Kingdom. The Escea range of gas fires which are rated at 5 stars. Also we are now the dealer for their electric heaters and Masport woodheaters manufactured in New Zealand a world leader in design and efficiency.
2013 ~ 2014
Classic Fireplaces & BBQ’s continues to grow with excellent sales growth considering the past few years of GFC. John & Jeanette have excellent staff with a very high work ethic and plan to service the Geelong region with plain “good old country style” service and up to date modern products for many years to come. We are continually updating products and our services to maintain our motto, Quality of product, the right advice, and personalised service..
The business continues to grow slowly with the implementation of more products in gas log fires and upgraded and more modern type wood heaters. With the growing trend for more home entertaining with outdoor alfresco type meals the new range of smokers is the new trend and we have gone with the times on various brands and options. Social media with Facebook, Twitter and Instagram more people are more savvy with smartphones giving them the opportunity to research better quality product online, before setting foot inside your store. Times they are a changing!!!